You know, those stands they put in the middle of the streets and mostly young attractive people wearing bright T-shirts trying to approach you with that witty flirty – “hey, you got a second?” question to persuade you to donate for a good cause to support kids in Africa? Mostly you avoid the eye contact meters away because you don’t believe that b*shit.
Yesterday I just thought to myself: “Wow, really? Is this really working in the world of customized advertising where less of useless interruption is sought?
Then I read about interruption and permission based marketing on Wikipedia. The author Seth Godin argues that interruption marketing gets less effective these days compared to the permission marketing, as we do not like to be cut, say, when watching videos on YouTube, TV or be stopped like I was while walking on the street.
However, the article points out that paradoxically the interruptive advertising is the first step to draw the attention. Once you get the attention, you can apply the rules of permission marketing.
But then I was trying to think of the company name that was trying to sell me something on the street yesterday, and, wait, what did they actually want from me ?
Nope, the attention drawing did not really work on me and I can’t be the only case.
Fidan’s Blog 