5 late night thoughts series

Thought #1 In the world of personalisation and democratisation of products and services the world has completely been reshaped, say, compared to 90s. What is smart? There is no universal smartness -never has and never will be. Today you need to dream, plan and execute in order to find the niche you can be smart … Continue reading 5 late night thoughts series →

Who is a marketer?

I always say that marketing is no different than real life. Question: So, who is a marketer? Answer: A marketer is someone who will outline how a product or service solves an exact problem of the customer in a creative way. Online or offline. So these are 3 generic steps in the process: 1. A … Continue reading Who is a marketer? →

Is sugar a marketing issue?

I was listening to a debate on sugar consumption. They were discussing whether you charge higher taxes on sugary products or introduce portion size control because of increasing obesity/diabetes cases in the UK. Higher taxes on sugary drinks are already practiced in France, Hungary, Finland &Mexico - but is it the optimal solution? Super complex … Continue reading Is sugar a marketing issue? →

About selling experience

I watch quite a bit of traveling & cooking shows (just to give you a little intro because how else should I start this?). I have seen multiple times Korean style of self-grilling of ingredients they serve you with at a nice restaurant.

Why you should stay away from ad-blockers

The other day I was about to install an ad-blocking plug-in. I "aborted the mission" last-minute out of professional solidarity at first, I must admit. I thought of all the targeted ads and fellow marketers who try to deliver the value to me or at least make me aware of their product or services that … Continue reading Why you should stay away from ad-blockers →

Sound reporting in the local journalism

I was radio listening to a report on what you could do with all the fruits that rot before you manage to eat them freshly. The presentation was what caught my attention. A story of a woman living in the village of southern Germany, speaking in a slight dialect and giving a step-by-step instruction on … Continue reading Sound reporting in the local journalism →

Less is more in storytelling

Places have stories. People have stories. We like them. Hence we read books, watch movies, listen to the songs, etc. Through that we seek for resemblance or some answers. The story vomitting is never a good idea though. Your date won't appreciate it. Nor your your tour partcipants after 3h non-stop storytelling session. Sometimes less … Continue reading Less is more in storytelling →

You want to be the next Van Gogh?

I hate selling myself to other people. No. I hate selling myself to others when I know I am doing it, aka. unauthentically. I don't know, if people generally enjoy it or it is "the fittest survive" principle and you just gotta do it. No judgement. You do sell yourself everyday: at work, in a … Continue reading You want to be the next Van Gogh? →

The subtle art of the feedback

People that give constructive negative feedback are irreplaceable. Why? Because, mostly people try to avoid conflicts that may come with it. So what's left? They either keep silent or say nothing at all. You in the mean time miss out on the opportunity to your better-self. For example, very often you are asked at a … Continue reading The subtle art of the feedback →

Emotions influence buying behavior

Purchases are driven by emotions. It is a golden rule in marketing. The products & services purchased add to your self-worth (luxury products, books); or offer comfort (plants, taxi, food delivery), freedom or connection (airlines, sport clubs). The list goes on. The other day, I was walking down the aisle in the supermarket while passing … Continue reading Emotions influence buying behavior →